NEA 102

[tinman304]

is this thing dead???

[Petamocto]

is this thing dead???

I agree, and this is where NEA is failing timing-wise.

Drawing something out is one thing, but today's consumer has very little patience.

If you have a product you want to tease, you've got a couple weeks to play with to build your "buzz".

Beyond that you actually start to cause harm to your brand because you make people dislike you.

[Dewey Cox]

I agree, and this is where NEA is failing timing-wise.

Drawing something out is one thing, but today's consumer has very little patience.

If you have a product you want to tease, you've got a couple weeks to play with to build your "buzz".

Beyond that you actually start to cause harm to your brand because you make people dislike you.

You agree with a question?

I'm pretty sure this isn't going as planned for anyone (except the Rcmp)

[jwirecom109]

I agree, and this is where NEA is failing timing-wise.

Drawing something out is one thing, but today's consumer has very little patience.

If you have a product you want to tease, you've got a couple weeks to play with to build your "buzz".

Beyond that you actually start to cause harm to your brand because you make people dislike you.

I've Asked Jeff about this, as he wants to give away a AR102 on GOC as part of the announcement (of it coming to the Canadian market, hopefully NR)

It's a waiting game with the CFO, I think we all know that, it's not dead, it's not classified yet.

They keep getting told one date and it extends out to another date, out of the control of NEA.

[Haywire1]

Yeah. Good old arsey mp. Keeping us safe, one idiotic classification at a time.

[Therapy]

C&P from nea Facebook page

North Eastern Arms
The 102 is not dead, the Rcmp has 6 months from the time we filed to give us a classification. We already have the frt that lists the 102 as a variant of the already non restricted armalite ar102.l

They filed in Dec 2016.

[Dewey Cox]

C&P from nea Facebook page

North Eastern Arms
The 102 is not dead, the Rcmp has 6 months from the time we filed to give us a classification. We already have the frt that lists the 102 as a variant of the already non restricted armalite ar102.l

They filed in Dec 2016.

So we should still be good for deer season.
I guess I can climb down from this ledge...

[Petamocto]

That's fine that the delay may be the fault of the RCMP, but NEA shouldn't be promoting this sort of gun coming if there is a risk a a six-month delay.

A better course of action would be to wait for the RCMP non-restricted approval and THEN post the upcoming specs about the rifle while you build a ton.

Then in the month it takes you to build the first run of 1,000, the Canadian internet frenzy happens, and when the buzz is at its culminating point you launch them for sale.

That's how you win marketing.

You lose marketing by showing your audience something that's coming "soon", and then don't deliver for 6+ months. It doesn't matter if it's your fault or not.

[JustBen]

I'm literally crapping my pants trying not to buy other stupid stuff while I'm waiting for this.

If I wasn't in the middle of selling my house and moving, I'd have already spent it. I make absolutely no promises beyond the middle of May.

[Dewey Cox]

This isn't marketing 101.

It's marketing 102.
HEY-OH!